toyota city cruiser: Toyota to open Urban Cruiser reserving by August-end, reveals theme

BANGALORE:Toyota Kirloskar Motor (TKM) on Thursday gave a sneak peek into the theme of the launch marketing campaign – “Respect”, for the quickly to be launched Toyota Urban Cruiser.
Booking for the Urban Cruiser will commerce by the tip of August, TKM stated in a launch.
Talking to TOI, Naveen Soni, senior VP (gross sales & advertising and marketing) of Toyota Kirloskar Motors, stated. “The Glanza has helped us in getting a lot of first-time prospects into Toyota’s fold, and with the Urban Cruiser, we’re assured of constructing a much bigger say within the sub-Rs 10 lakh market as demand right here stays sturdy.”
Urban Cruiser, the youngest SUV within the firm’s line-up of SUVs, is an providing to those that aspire to personal a Toyota SUV at a younger age, Toyota stated. Urban Cruiser launch is scheduled for this festive season.
The theme of the marketing campaign stems from the audience’s aspiration for early success in life. The SUV section that has gained a lot reputation because of its physique kind and superior highway presence instructions respect amongst at the moment’s youth. Toyota Urban Cruiser provides an early entry into the Toyota SUV household and comes with Toyota’s international requirements of gross sales & after-sales providers. The theme of respect resonates effectively with the youth who consider that respect doesn’t include age however with particular person and daring decisions.
The all-new Urban Cruiser is constructed for at the moment’s younger achievers who’re aspirational and have earned respect for his or her daring decisions. These discerning people are versatile, daring, adventurous and recognized for taking the highway much less travelled similar to the Toyota Urban Cruiser.
Urban Cruiser will enter the B-segment, the place it could compete towards the likes of Maruti Suzuki Vitara Brezza, Hyundai Venue, Tata Nexon, Mahindra XUV300 and the upcoming Kia Sonet.
Toyota has been sourcing the Baleno hatchback from Maruti Suzuki and sells the mannequin below the identify Glanza. The model-sharing relationship stems from the settlement that Toyota had signed with Maruti’s Japanese mum or dad, and its compatriot, Suzuki across the 12 months 2018. Urban Cruiser, based mostly on Vitara Brezza, is the second product of the JV.

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