Covid-19: KFC feels its ‘finger lickin’ good’ slogan doesn’t make sense now, drops it

CHENNAI: Joining the lengthy record of issues impacted by the pandemic is a model urgent pause on its 64-year-old slogan that not is smart.
Kentucky Fried Chicken, popularly often known as KFC, introduced that it’s suspending using its iconic slogan “It’s finger lickin’ good” because it does not slot in in the present day’s Covid-19 world.
“Our it’s finger lickin’ good slogan has been round for 64 years, which is spectacular for a model this present day…Think we are able to all agree, this 12 months has been like no different and, proper now, our slogan doesn’t really feel fairly proper,” KFC stated in a press release, including that it will not be utilizing it of their promoting for a short while.
“While we’re pausing using ‘it’s finger lickin’ good,’ relaxation assured that the meals craved by so many individuals all over the world isn’t altering one bit,” Catherine Tan-Gillespie, world chief advertising officer at KFC, stated.
The firm assured followers of its hen that they’re nonetheless going to be offering ‘Finger Lickin’ Good’ hen, and the slogan will likely be again quickly when the time is true.
KFC, a subsidiary of Yum! Brands, Inc., is a world hen restaurant model with decades-long historical past. It has a community of greater than 24,000 eating places in over 145 international locations all over the world.

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