IOA launches ‘Ek India Team India’ digital marketing campaign on Independence Day | More sports activities News


NEW DELHI: The Indian Olympic Association on Saturday launched its ‘Ek India Team India’ digital marketing campaign on the event of the nation’s 74th Independence Day.
The marketing campaign is part of IOA’s latest adoption of its new identification, marking 100 years of Indian athletes’ participation on the Olympic Games.
‘Ek India Team India’ marketing campaign captures India’s journey within the Olympic Games and the idea behind the adoption of its new identification, which celebrates the nation’s uniqueness, its sporting legacy and the values of unity, friendship and benefit in sport, the IOA stated in an announcement.
As part of the launch of the marketing campaign video, IOA will promote the brand new brand on its web site and social media channels.
“It’s actually a historic time for us and the nation. The new identification captures the essence of the Tiranga and a lifetime of decided arduous work of our athletes and officers,” IOA president Narinder Batra and secretary basic Rajeev Mehta stated within the joint assertion.
“It tells a robust story which resonates with each Indian in addition to athletes representing India at varied ranges. It indicators our arrival on the world stage and we’re prepared.”
The new brand can be utilized by athletes and officers whereas representing Team India, when competing on the world enviornment, in addition to in all official occasions and ceremonies on the Olympic Games, Commonwealth Games and different worldwide sporting occasions.
The new identification and the marketing campaign has been conceptualised by SMITTENĀ®, a world design and communications agency based in India.



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