After Puma, Adidas to bid for package sponsorship rights of India cricket group | Cricket News


NEW DELHI: After a prolonged and a-near hiatus from Indian cricket, the world’s second-largest sportswear maker, Adidas has jumped into the fray to bid for the kit sponsorship and official merchandising companion rights of the Indian cricket group, sources stated.
The transfer comes, as Adidas’s rival, US sporting items big, Nike’s contract with the Board of Control for Cricket in India (BCCI) is ready to run out quickly.
While an Adidas India spokesperson couldn’t be reached for remark, individuals aware of the event stated, Nike and Adidas’s rival, Puma, too is eager to select up the sponsorship rights, because the BCCI has decreased the bottom value to Rs 61 lakh per recreation, down round 30% from the Rs 88 lakh which Nike was shelling out earlier.
In comparability to Puma, which has a major presence in cricket via the Indian Premier League (IPL) other than having picked up Indian skipper Virat Kohli, as model ambassador for Rs 100 crore, Adidas has negligible presence within the sport having relinquished costly participant endorsements earlier.
Nike, too, over time has scaled down its as soon as eager curiosity within the sport following world restructuring, which noticed its operations in India diminish, because it turned its deal with massive cities in developed markets.
Other than sporting items firms, BCCI’s tender has garnered curiosity from firms in different sectors, too, similar to Byju’s, which as a way to bid must have a partnership with a sports activities package producer, in keeping with a report revealed in TOI.



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