They say books assist us escape from even the worst of occasions, they allow us to expertise the unattainable and generally take us on adventures, even when we do not have the time for one in our personal lives. People are switching to studying to flee their present environment even briefly or to deliver a bit consolation amid a grim actuality. Young India can also be utilising this time to prep for a vivid future.
According to on-line market Flipkart, self-help and fiction books as a class noticed a rise in searches, with books akin to ‘?Rich Dad Poor Dad’, the ‘Harry Potter’ sequence, and ‘Think and Grow Rich’ being a part of the highest searches.
With college students and
examination candidates having a lot time in hand owing to the pandemic, it noticed a rise in demand for UPSC and NCERT books, engineering entrance exams and MBA preparation books. This additionally led to ?the e-commerce big so as to add 30 new publishers throughout classes akin to educational books targeted on State boards throughout India, authorities examination guides, Ok-12 amongst others, it instructed IANSlife.
“Flipkart witnessed highest demand for books from states akin to Uttar Pradesh, West Bengal, Maharashtra, Karnataka, Bihar, Tamil Nadu, Delhi, Kerala, Assam and Odisha. Cities that topped shopper curiosity embrace Bengaluru, New Delhi, Kolkata, Hyderabad, Mumbai, Pune, Lucknow, Ghaziabad, Gurugram and Patna,” it added.
Overall, 55 p.c of the demand for books on the platform got here from Tier three and plus cities up to now quarter. When it got here to metro shoppers, the choice inclined in the direction of juvenile fiction, autobiography/biography, fiction and self-help books. Tier 1A and 1B areas mirrored the same pattern exhibiting heightened studying choice for autobiographies and biographies. Tier three and plus shoppers appeared for presidency take a look at and different
examination preparatory books on the platform.
As per Google Trends for search phrases like ‘Books To Read’ in India this yr, the curiosity picked up significantly from February as a nationwide lockdown was introduced in late March. Other fashionable searches on Google embrace ‘Books to learn throughout quarantine’ and ‘Top books to learn 2020’.