In a 1st, Amazon beats Flipkart in smartphone gross sales

Bengaluru: For the primary time, Amazon India has emerged as the most important on-line smartphone channel with a 47% market share, forsaking rival Flipkart. The Walmart-owned e-tailer noticed its market share falling to 42%, in keeping with knowledge from Counterpoint for the second quarter (April-June) of 2020.
Smartphones, sometimes, have been a prime gross sales driver for Flipkart and it had a number one share within the on-line channel for a number of quarters, however Amazon India has now surpassed it. For the primary quarter of 2020, Flipkart had a smartphone market share of 50%, which fell by over 19% for the quarter ending June. For Amazon India, within the first quarter, it had a share of 38% — it added virtually 24% in Q2. Xiaomi’s personal platform had a 10% share for the quarter. Overall, on-line gross sales had a 43% share of complete gross sales through the quarter.
“We see on-line channels remaining robust this 12 months and taking a 45% share within the Indian smartphone market in 2020,” analysts at Counterpoint added. Emails despatched to Flipkart and Amazon India didn’t elicit any response.
The growth comes at a time when gross sales of a number of items, together with smartphones, are growing owing to the pandemic, forcing consumers to remain residence. Sales of smartphones and different electronics are rising attributable to elevated work-from-home mandates for customers.
“Xiaomi, Samsung, and OnePlus drove the shipments for Amazon. Among the highest 10 smartphone fashions on Amazon, 9 had been from Xiaomi and Samsung. The Rs 15,000-20,000 worth band contributed probably the most and reached its highest ever share on Amazon. Samsung Galaxy fashions had been the highest fashions on this worth band on Amazon,” in keeping with Counterpoint evaluation of the newest knowledge.
Amazon India, sometimes, has had management within the prime premium section with manufacturers like OnePlus. Flipkart had over 50% share within the section beneath Rs 10,000.

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